- Marketing & Branding
- Consumer spending up, for a month anyway. What should marketers take away from the latest news ?
- Twitter user profile: Is your audience using Twitter ?
- Marketers most important buzzword this year ? ROI
- Why you should be testing all the time and why you need more than one homepage
- Why I won't be purchasing an Apple iPad
- If you think consumers are going to go back to their free spending ways, think again
- Companies don't want Linchpins they want sheep
- Still a lot of really bad marketing and advertising out there
- Creative use of advertising gets editors upset
- Microsoft vs. Apple in the tablet wars: Who will win ?
- Why agencies don't understand metrics and why creative people hate them
- Management: Where incompetent people hide ?
- Social media results in improved customer loyalty
- Monologue gives way to dialogue and why consumers don't listen to messages
- Customer service: underfunded and now a critical part of your brand
- Are you picky or are you going through the motions ?
- Shifting demographics means traditional segmentation is dead
- Recession means business can treat canidates like trash
- It's engagement that drives business today not how much people remember commercials
- Spending Less Becoming New Norm for Many Americans
- Demographics are dead, long-live life-stage segmentation
- Business and brand leadership: after the recession
- Engagement is the metric that we should be measuring not buzz
- Brands vs. Private Label (Who wins?)
- To get consumers to love your brand, learn to listen
- Focus on value vs. focus on brand
- Rethink marketing or else !
- When your brand becomes a commodity
- Why is there so much really bad marketing out there ?
- Awareness does not translate into business objectives
- Archive: Feb 2010
- Archive: Jan 2010
- Archive: Dec 2009
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