The following tools enable you to measure and track everything from “soft metrics” like brand sentiment and buzz, to “hard metrics” like traffic and conversion resulting from your campaigns.

Meteor Solutions offers Meteor Tracker, which enables marketers to determine the real impact of social media marketing programs on traffic and conversion by tracking the flow of shared content via links, email, instant messages, social networks, and Twitter. Meteor lets marketers identify the most effective sites on which to make paid media buys, as well as sites to target for further community outreach. Licensing fees apply.

Jodange monitors word-of-mouth conversations about your brands or products to give a reading on customer sentiment. Jodange offers the TOM (Top of Mind) measurement tool, which tracks consumer sentiment about your brand or product across the web. Licensing fees apply.

Twendz is a Twitter monitoring and measurement tool created by public relations firm Waggener Edstrom that piggybacks off of Twitter Search to provide a snapshot of tweet volume, sentiment, and sample tweets. Mini keyword-clouds and sentiment mix estimates are automatically generated for brands or phrases that you input. Free.

Trendrr lets marketers set up configurable dashboards to see where conversations about their brand are happening, and how their industry, sector, or topic is “trending” across the social media web. Free.

Hubspot’s “Grader” Tools provide directional scores and metrics for channels such as Twitter and Facebook to help marketing and customer engagement program managers assess the relative impact of their branded Pages and accounts. Free.