A passionate marketers point of view

women

Women account for 85% of all consumer purchases including everything from autos to health care:

  • 91% of New Homes
  • 66% PCs
  • 92% Vacations
  • 80% Healthcare
  • 65% New Cars
  • 89% Bank Accounts
  • 93% Food
  • 93 % OTC PharmaceuticalsAmerican women spend about $5 trillion annually…

Over half the U.S. GDP Women represent the majority of the online market. Digital Divas By The Numbers

• 22% shop online at least once a day
• 92% pass along information about deals or finds to others
• 171: average number of contacts in their e-mail or mobile lists
• 76% want to be part of a special or select panel
• 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)
• 51% are moms

Source: Mindshare/Ogilvy & Mather

Women process information and make purchasing decisions differently than men:

  • 59% of women feel misunderstood by food marketers;
  • 66% feel misunderstood by health care marketers;
  • 74% feel misunderstood by automotive marketers;
  • 84% feel misunderstood by investment marketers
  • 91% of women in one survey said that advertisers don’t understand them
  • 70% of new businesses are started by women

Nearly 50% of women say they want more green choices
  • 37% are more likely to pay attention to brands that are committed to environmental causes.
  • 25% of all products in a woman’s shopping cart nowadays are environmentally friendly.When women are aware you support women owned businesses
  • 79% would try your product or service
  • 80% would solidify their brand loyalty
  • 51% would give a company a second chance if a product or service missed the mark the first time
top-100-women-bloggers
Women make more than 80% of all consumer purchasing decisions. Consulting firm A.T. Kearney estimates that women determine 80% of consumption, purchase 60% of all cars and own 40% of all stocks Single women are becoming a more influential category versus 10 years ago. In 1998, only 69% of women between 18 and 24 were involved in home electronics purchases. By 2008, that number has grown to 91%, in part driven by the prevalence of personal electronics such as cell phones and computers Over the past 10 years, the number of women 25-34 who were single or living with a significant other increased 8% to 38% And they are more educated: the percentage of women who had an undergraduate or graduate degree increased, from 28% to 41%, over those 10 years.

In older groups, women make up a larger percentage of the audience:

  • 31% are women 18-34
  • 32 % are women 35-54
  • 40% are women 55+