A passionate marketers point of view
Geico
Marketing & Branding

When marketing is not accountable

01/31/10 03:12 PM Filed in: Advertising with No ROI | #marketing #branding
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Awareness does not translate into business objectives. Those annoying Geico and Progressive auto insurance TV ads have been running for a long time and it seems on every channel yet Geico has only increased its market share 0.8% and Progressive has only increased 0.2% since January 2008. Oh, by the way, the Progressive girl has over 271,000 Facebook fans.
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