A passionate marketers point of view

Close Menu

Sidebar

Menu

Marketing & Branding >

Facebook vs Twitter

Marketing & Branding

Facebook: Consumers locked into technology ?

01/27/10 06:17 AM Filed in: #socialmedia #in

Facebook is keeping the allegiance of millions of users because of a concept called "technological lock-in." In other words, the site has become an essential part of their lives. Technological lock-in is the idea that the more a society adopts a certain technology, the more unlikely users are to switch. Its the reason why the QWERTY keyboard layout, devised for typewriters in the 1870s, is still the standard despite the development of several more logical configurations.
Read More...

Tags: Facebook vs Twitter

|

Subscribe to Richs Blog by Email

↑ Grab this Headline Animator

Social Media (1)
Consumer lifestyles (3)
Management Marketing (2)
Segmentation (1)
Social Media Branding (2)
Working in corporate America (8)
Changing Demographics (1)
#social media (2)
#socialmedia (10)
#in (10)
Microblogging (1)
#in (3)
Analytics and Metrics (1)
#socialmedia (2)
Digital Marketing Channel (1)
#CPG (2)
Google #SEO (1)
#socialmedia #in (4)
#politics (1)
Big brands in trouble (2)
New Product Introduction (1)
Advertising with No ROI (1)
#marketing #branding (2)
Innovation (1)
Women & Marketing (1)
Truth & Transparency (1)
Social Media #socialmedia (1)
#in (1)
#socialmedia #in (1)
Changing Businesses Environments (1)
Traditional Media's Decline #socialmedia #CPG #In (1)
Stupid marketing campigns #marketing (1)
Marketing #in (1)
#Branding #CPG (1)
#CPG #in (1)
New marketing skills (2)
#CPG #socialmedia #in (2)
#CPG #branding (1)
#CPG (1)
The new consumers #CPG (1)
#in (1)
Customer Service & Social Media (1)
Creative people don't get it (1)
#apple #ipad (1)
Print Ads (1)
Really bad marketing (1)

Feb 2010
Jan 2010
Dec 2009

RSS Feed
Comments Feed