emarketing

Companies don't value good emarketing people and let the budget drive strategy too much

04/01/10 05:49 PM Filed in: Business of marketing

I keep hearing that consumers are starting to spend again but you would never know it the way some companies are treating potential employees. Nowhere is this more true than in Internet marketing where most of the open jobs are for interns to implement their social media strategy or managers to "put stuff " on their website. As an important touch point companies need senior people who both understand marketing and the latest trends in marketing in an age of empowered consumers. Read More...

Tags: emarketing

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