Comscore & Nielsen

Please use common sense when reading market research data from Nielsen & Comscore

04/21/10 07:53 AM Filed in: Market Research

Online video ads have 65% general recall, compared to 46% general recall for TV ads. Online video ads also offer substantially higher levels of brand recall (50% compared to 28%), message recall (39% compared to 21%), and likeability (26% compared to 14%) than TV ads. In addition to having better ad recall ratings, online TV viewers will accept up to 75% more advertising per hour than is currently programmed, according to a recent survey by comScore. This data presented by Nielsen is, well, full of dung !

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Tags: Comscore & Nielsen

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