Data interpretation: drunk monkey's trying to put a puzzle together

03/18/10 06:27 AM Filed in: Market Research

"What is even worse is that very few organizations called them out, especially on the mobile issue, or even questioned them. I’m pretty sure that there is some PR person over there trembling in her shoes worried that someone called them out. I am calling them out!" This is a quote from Industry Pace a website devoted to interactive advertising via an article titled "Facebook Bigger Than Google....NOT" and shows that we need to question data from all sources to ensure we are seeing "real numbers".

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Tags: Clueless