Business strategy

Business and brand leadership: after the recession

06/03/10 04:09 AM Filed in: Marketing

Recent research from Nielsen on top CPG trends for 2010 has concluded that consumers are seeking value for the dollar and brand differentiation and that consumer constraint will become the “new normal”. If any company thinks that consumers are going to go back to their old purchase behaviors they have a lot to learn. My latest presentation "Business and brand leadership after a recession" asks "what should business do to ensure they thrive in an era of changed consumer behavior. Read More...

Tags: Business strategy

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