Analytics

Why do marketers insist on using outdated metrics with new media ?

05/08/10 06:24 AM Filed in: Social Media

Amazingly myopic ! Clueless ! These are just two of the phrases that come to mind when read research that indicates that marketers are still measuring impressions and clicks for online media. No wonder so many companies are clueless when it comes to digital marketing. Read More...

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When it comes to social media majority of marketers still clueless

04/07/10 02:53 PM Filed in: Social Media

ROI. I'm sure that a lot of marketing people are sick and tired and hearing that phrase but come on, let's be honest here do marketers really have the luxury of establishing a Facebook page simply to get people to click through to their website and hope they become customers ? Read More...

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