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Consumers trust each other a hell of lot more than brands

02/07/10 01:45 PM Filed in: Social Media #socialmedia

media-is-dead

When it comes to antiquated media perhaps no publication represents old traditional marketing and media thinking than Ad Age. Sure they have stories once in a while about social media and brand but somehow these stories are more about PR than connecting the dotted lines to ROI and brand objectives. Now Ad Age would have us believe that consumers don't trust friends on social media sites. Without an understanding of how consumers use social media in shopping this story is just more hot air without substance. Read More...

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