Companies don't value good emarketing people and let the budget drive strategy too much

04/01/10 05:49 PM

I keep hearing that consumers are starting to spend again but you would never know it the way some companies are treating potential employees. Nowhere is this more true than in Internet marketing where most of the open jobs are for interns to implement their social media strategy or managers to "put stuff " on their website. As an important touch point companies need senior people who both understand marketing and the latest trends in marketing in an age of empowered consumers. Read More...

Tags: emarketing

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U.S. Workers Report an All-Time Low for Work Environment

03/28/10 10:56 AM

The Work Environment Sub-Index (WEI) dropped a further 0.9 percentage points to 48.0, an all-time low for this key measure of one of the primary components of quality of life within the U.S.. The WEI is based on a series of four questions, specifically designed to gauge the feelings and perceptions of U.S. workers about their work environment. It's easy to see why this is trending down in today's job and employment market.

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Tags: Job satisfaction

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Do companies want to hire Linchpins or do they want complacency ?

03/23/10 08:05 AM

I can't ever remember a time when so many businesses were so in need of really good marketing people to lead branding and marketing efforts. What I have learned during this recession is that there are a lot of politically connected senior managers who are not being evaluated on marketing or branding but rather how well they "fit in" and don't make waves. No wonder so many businesses are in trouble. Read More...

Tags: Social Media

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Companies don't want Linchpins they want sheep

03/08/10 02:03 PM

Seth Godin's new book "Linchpin" is a good read. In short the book makes the case that you should be indispensable and stand out to make a difference even though it may mean "you will no longer be loved" by coworkers and managers. On paper it's a good argument, in reality too many organizations want people who will do a decent job, not make waves and do it for less money than others. Read More...

Tags: Linchpin

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Management: Where incompetent people hide ?

03/05/10 09:18 AM

What's so sad from this Dilbert comic strip is that once again Scott Adams has keen insights into business today and sadly this is why so many brands and businesses are in real trouble right now. Read More...

Tags: Management (or lack thereof)

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Are you picky or are you going through the motions ?

02/28/10 12:15 PM

Recession means business can treat canidates like trash

02/26/10 05:30 PM

It's estimated the the number of underemployed Americans is as high as 15 million people. These are people who have either stopped looking for work or have taken any job just to get some money to live. One of the downsides of an economy in recession is that a lot of corporations feel they can treat job candidates like garbage. The reality is that how a company treats you during the interview process is a good barometer of how the treat their employees. Read More...

Tags: Interviewing

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