Social Media #socialmedia
05/14/10 09:34 AM
Procter &
Gamble Co. is scrambling to put out a social
media snowball over the safety of its new Pampers
diapers, a crucial brand that accounts for about
11% of the company's revenue. It started with an
unhappy customer who didn't like the new Pampers
and she now has a following of over
7,000 people on her Facebook
page. The key
lesson is reinforced: consumers have a lot
more power than marketers would have them
believe. Read
More...
Tags: P&G
05/13/10 05:38 AM
Discontent with
Facebook has been spreading rapidly in recent
weeks, set off by anger over the ubiquitous
social networking service’s increasingly
byzantine privacy policy, its accidental
disclosures of supposedly private information,
and a general sense of discomfort about the
company’s approach to its users’ personal data.
So where are all the so called experts who said
"Facebook is going to control the Web"
now? Read
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Tags: Facebook
05/11/10 06:05 AM
"Is Social Media
a fad or the biggest shift since the industrial
revolution?" asks this new video based on Erik
Qualman's book Socialnomics. It's hard to read
any business publication or surf the Internet
without reading a new story about Facebook or
Twitter but then not too long ago we were reading
how eBay and AOL were going to rule the Internet.
Ultimately consumers will determine who wins but
it's also important to separate the hype from
reality when it comes to social media.
Read
More...
05/07/10 01:45 PM
When it comes to
antiquated media perhaps no publication
represents old traditional marketing and media
thinking than Ad Age. Sure they have stories once
in a while about social media and brand but
somehow these stories are more about PR than
connecting the dotted lines to ROI and brand
objectives. Now Ad Age would have us believe that
consumers don't trust friends on social media
sites. Without an understanding of how consumers
use social media in shopping this story is just
more hot air without substance.
Read
More...
Tags: Ad Age
05/03/10 08:15 AM
Imagine a
scenario where you and a friend are talking and a
third person joins the conversation and says
something like "I hear that the dessert from Sara
Lee is excellent". I'm sure you would look at the
person then each other and say "excuse me" and
move to another area where you could once again
have a private conversation. Unfortunately a lot
of marketers are doing this exact same thing on
social media. Read
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Tags: Conversations
04/28/10 06:01 AM
How many times
have you seen a brand marketing person quantify
their companies social media success by the
number of followers they have ? It happens too
much bur the reality is that number of followers
mean little, it's brand advocates that is more
important. Read
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Tags: Brand advocates
04/22/10 05:13 AM
While relatively
few marketers reported social was pointless and
overhyped or too complicated to deal with, most
are still not increasing revenues or otherwise
profiting from their social efforts. This quote
is from a report from R2integrated and clearly
shows that marketers are not measuring social
media correctly. Read
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Tags: Social Media
04/17/10 07:06 AM
Last week at
Chirp, the first Twitter conference, we learned
that Twitter is moving into high gear in an
attempt to become a social media platform. The
battle between Facebook and Twitter is very much
alive and rather than sit on the sideline
businesses should start experimenting with
Twitter promotional Tweets now.
Read
More...
Tags: Twitter
04/12/10 01:36 PM
“By 2010
more than half of companies that have established
an online community will fail to manage it as an
agent of change, ultimately eroding customer
value. Rushing into social computing initiatives
without clearly defined benefits for both the
company and the customer will be the biggest
cause of failure" Jacob Morgan Chess Media
Group. As a
consultant I have seen this time and time
again and it is a serious problem not only for
social media but for Internet marketing in
general. Read
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Tags: Social Media
04/10/10 03:35 PM
You finally
convinced your boss that she needs to take a look
at social media, that's the good news. The bad
news is that she wants a proposal from you and
you're wondering "what did I get myself into ?"
as you start to pull the data together. Take a
chill pill because you're over one hump and the
trip to get over the next one is fun if you love
marketing and social media. Read
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Tags: Proposals
04/07/10 02:53 PM
ROI. I'm sure
that a lot of marketing people are sick and tired
and hearing that phrase but come on, let's be
honest here do marketers really have the luxury
of establishing a Facebook page simply to get
people to click through to their website and hope
they become customers ? Read
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Tags: Analytics
03/29/10 08:20 AM
One of the side
effects of the explosion of social media is all
the social media experts and people who are
trying to make money from those who are still in
the dark ages when it comes to new media.
Developing and implementing a social media
strategy is NOT easy and companies who believe it
is are the ones who want interns to execute their
social media strategy. Read
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Tags: Branding
03/24/10 05:57 AM
The only way to
become a winner is to be good at losing. If you
are not willing to try new things and you listen
to the resistance you are doomed to a career of
mediocrity and your marketing will suffer along
with your passion marketing. It's the difference
between having a job where you watch the clock
and having a career where you can't wait in to
try new things and talk to people about the next
great idea whose seed you want to plant. But
beware the resistance is strong and it takes
courage to take the path of a Linchpin.
Read
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Tags: Social Media
03/16/10 07:35 AM
According to
eMarketer the number one reasons people friend
brands on Facebook: To receive discounts and
promotions. You didn't really expect to hear that
people really wanted to have a relationship with
your brand did you ?
Read
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Tags: Friending brands
03/13/10 06:23 AM
Believe it
or not there are some old rules of marketing
that still apply. One of the oldest that is
still applicable is "go where your audience
is". Right now Twitter is NOT where your
audience is for a lot of companies and
allocating resources to Twitter maybe a
waste of company dollars. Read
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Tags: Twitter
03/12/10 11:49 AM
Marketers
are tired of hearing about social media
& Twitter. They are tired of hearing
about engagement. Why? Because management is
on their ass and everything they do has to
have an ROI. A new Anderson Analytic report
sheds some light on what's important to
marketers and number one on the list:
ROI. Read
More...
Tags: ROI & Social Media
