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Creative use of advertising gets editors upset

03/06/10 09:14 AM
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There is creative use of advertising then there are people who just don't get it. Yesterday's LA Times had a front page that featured a picture of Johhny Depp dressed as the Mad Hatter from Alice in Wonderland. It was colorful and a creative ad but the top editor of The Times, Russ Stanton, and several of his deputies vigorously opposed the ad before it was published because they felt it would "diminish the brand". Obviously Mr Stanton is from the old school when it comes to media. Read More...

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