A passionate marketers point of view

Microsoft: A lesson in crushing innovation

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Microsoft has become a clumsy, uncompetitive innovator. Its products are lampooned, often unfairly but sometimes with good reason. Its image has never recovered from the antitrust prosecution of the 1990s. Its marketing has been inept for years; remember the 2008 ad in which Bill Gates was somehow persuaded to literally wiggle his behind at the camera ? Here are some lessons from a former Microsoft insider on how to stifle innovation. A great former insiders view of why Microsoft is in trouble.
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