I may watch a TV commercial but that does not mean I am going to purchase the advertised product

06/03/10 07:31 AM

According to Nielsen: TV advertising and program promotions reach 85% of adults daily, and viewers typically see 26 advertising or promotional breaks — accounting for 73 minutes — each day. But does that mean that viewers are purchasing these products ? The answer to that would be "hell no" !! Read More...

Tags: TV Ads

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What convergence means for marketers

05/21/10 09:42 AM

That's one small step for convergence and one huge step for advertising. Make no mistake about the announcement of Google TV yesterday is going to open the door for a new way of advertising and engaging consumers. It's also going to allow advertisers to immediately determine the effectiveness of their TV ads which could shed some light on what makes a good TV spot. Read More...

Tags: Internet & TV

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Now we're supposed to believe that people actually watch TV commercials

05/12/10 02:34 PM

Contrary to longstanding received wisdom, the large majority of viewers of live television do not leave the room, nor do they change the channel, when the TV program they are watching goes to commercial. We're supposed to believe, according to this study, that people actually watch TV commercials. Let's see, how many ways can you say bullshit !! Read More...

Tags: TV Ads

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Distasteful advertisements lead almost 1/3 of Americans to pass brands

03/26/10 11:11 AM

There are many different reasons someone may or may not purchase something. One reason may be the advertisements for a certain brand. Over one-third of Americans (35%) say that they have chosen not to purchase a certain brand because they find the ads distasteful and an additional 22% say they not done this, but have thought of doing so. More than two in five Americans (43%) say they have never done this. These are some of the findings of a new Adweek Media/ Harris Poll®,survey of 2,194 U.S. adults surveyed online between February 2 and 4, 2010 by Harris Interactive. DUH !! Read More...

Tags: Bad Ads

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