02/27/10 01:08 PM Filed in:
Demographics
In
the 10 largest cities, no ethnic or racial group
constitutes a majority. By 2010, white-non
Hispanics will make up 80% of the population aged
65+ but just 54% of Americans under the age of
18. The message to marketers is clear:
No single
demographic, or even handful of demographics,
neatly defines the nation or a
market.
Read More...
Tags: Microtrends
02/26/10 05:30 PM Filed in:
Demographics
It's
estimated the the number of underemployed
Americans is as high as 15 million people.
These are people who have either stopped
looking for work or have taken any job just
to get some money to live. One of the
downsides of an economy in recession is that
a lot of corporations feel they can treat
job candidates like garbage. The reality is
that how a company treats you during the
interview process is a good barometer of how
the treat their employees.
Read
More...
Tags: Interviewing
02/26/10 09:51 AM Filed in:
Social
Media
World-class
organizations unleash their potential for growth
by optimizing their customer relationships.
Organizations that have optimized engagement have
outperformed their competitors by 26% in gross
margin and 85% in sales growth. Their customers
buy more, spend more, return more often, and stay
longer. This is the metric that is most important
today for marketers not how well consumers
remember or like your commercials.
Read
More...
Tags: Engagement
02/25/10 02:37 PM Filed in:
Demographics
The recession
and financial crisis have resulted in a
significant change in the way many Americans feel
about spending and saving. Six in 10 Americans
(62%) now say they more enjoy saving than
spending. This reflects a shift that began in
December 2008 and a marked change from the first
half of the decade, when Americans were about
evenly split regarding whether they more enjoyed
spending or saving. Welcome to the age of new
consumer behavior. Read
More...
Tags: New economy
02/25/10 08:37 AM Filed in:
Demographics
You're more
likely to build a relationship with some you meet
on vacation than you are with one of your
neighbors. Traditional demographics are dead
today people come together by by choice based on
similar attitudes, beliefs, lifestyles and
aspirations. A business that tries to meet
everyones needs will end up not meeting anyone's
needs. Read
More...
Tags: Segmentation
02/23/10 06:40 AM Filed in:
Social
Media
Recent research
from
Nielsen on top CPG
trends for 2010 support the 2010 Customer
Loyalty Engagement Index’s finding that
consumers are seeking value for the dollar and
brand differentiation. Consumer constraint
will become the “new normal,” with US
consumers having unemployment and other
economic concerns at the top of their
mind,
according to Nielsen.
Concurrently with this tendency toward
restraint, consumers will also focus on value,
with widespread discounting forcing brands to
differentiate themselves beyond simple low
price.
Read
More...
Tags: Engagement
02/21/10 11:37 AM Filed in:
Private
Label
In
the past there was a direct correlation between
private label market share and the economy; as
the economy got worse private label sales
increased. Some branded marketers have the
mistaken belief that history is going to repeat
itself and that private label sales are going to
go down as the economy comes back. Some brands
might see a small impact but for the most part
consumers like private label and they are going
to stick with the value that private label brands
offer.
"When
people start feeling economic stress, they tend
to trade down," said Dennis Lombardi, executive
vice president at WD Partners, a food consulting
firm. "When they lose their job, they trade
out."
Read More...
Tags: Branding
02/19/10 02:43 PM Filed in:
Branding
The
rules of branding have changed and if you want to
get loyal customers you need to get people to
lover your brand by listening to what they're
saying? If you don't listen to your customers and
your employees you are gambling your brand,
products and company, just look at what happened
to Toyota.
click here to
download Read
More...
Tags: Listening
02/18/10 05:51 AM Filed in:
Branding
As
marketers continue to focus on value to lure
consumers away from private label, or retail
store brands, some analysts questioned if brands
will have a tough time getting consumers to trade
up again. With the permanent change in consumer
behavior I think the answer to that would be
yes. Read
More...
Tags: Branding
02/10/10 05:34 AM Filed in:
Social
Media
So Ad Age,
you think that consumers don't trust friends
ha? Well here is some more data from
eMarketer on just who consumers trust when
it comes to product/brand recommendations.
Guess new media wins again.
Read
More...
Tags: Old and tired media
02/07/10 06:22 AM Filed in:
Social
Media
70% of marketers
planned to increase social media spending and
IAB, reported that 28% of marketers will shift
their budgets from traditional towards digital in
2010, with 66% increasing their digital marketing
spend overall. I'm glad that digital is finally
getting some much needed recognition but if
marketers think that social media is going to
save their brands they are sadly mistaken.
Read
More...
Tags: Stupid is as stupid does
