04/30/10 07:16 AM Filed in:
Social
Media
Rick Murray has
been directing Edelman’s global approach to
digital communications since 2005. In a recent
interview he said "“I’m not sure that retailers
or any brands have anything to fear from negative
buzz online. The question is, what can you learn
from it and how can you grow from it?” Wow ! For
someone who is President of a digital agency to
say that is beyond reason. Hasn't Mr Murray
learned anything the last year and half ?
Read
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Tags: Interview
04/29/10 07:46 AM Filed in:
Marketing
One of the
reasons I love Internet marketing so much is that
what was true yesterday is not necessarily true
today. The Internet moves quickly but most
organizations are not built for speed and by the
time they implement something it could already be
outdated. Read
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Tags: Evolution of marketing
04/28/10 06:01 AM Filed in:
Social
Media
How many times
have you seen a brand marketing person quantify
their companies social media success by the
number of followers they have ? It happens too
much bur the reality is that number of followers
mean little, it's brand advocates that is more
important. Read
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Tags: Brand advocates
04/24/10 06:32 AM Filed in:
Marketing
I really like
the new TV spots for Match.com because they show
people out on dates having "one of those
moments". In one spot a guy drops a meatball on
the floor causing his date to start laughing, in
another a couple is laughing as they walk down
the street in the rain and then kiss for the
first time. What's so great about these ads is
that they show the benefit of the product not the
features. In this case the benefit could be
finding someone to share those special moments in
life.
Read More...
Tags: Match.com
04/22/10 05:13 AM Filed in:
Social
Media
While relatively
few marketers reported social was pointless and
overhyped or too complicated to deal with, most
are still not increasing revenues or otherwise
profiting from their social efforts. This quote
is from a report from R2integrated and clearly
shows that marketers are not measuring social
media correctly. Read
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Tags: Setting expectations within the
organization
04/21/10 07:53 AM Filed in:
Market
Research
Online video ads
have 65% general recall, compared to 46% general
recall for TV ads. Online video ads also offer
substantially higher levels of brand recall (50%
compared to 28%), message recall (39% compared to
21%), and likeability (26% compared to 14%) than
TV ads. In addition to having better ad recall
ratings, online TV viewers will accept up to 75%
more advertising per hour than is currently
programmed, according to a recent survey by
comScore. This data presented by Nielsen is,
well, full of dung !
Read
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Tags: Comscore & Nielsen
04/21/10 07:12 AM Filed in:
Business of
marketing
I admit it. I am
an early adapter. The UPS person arrived the day
the iPad was released and I have loved every
minute of this innovative device. Record sales at
Apple prove that people are willing to pay for
good innovative products but as much as
technology has evolved there are a lot of people
out there who are clueless when it comes to
producing an excellent Power Point presentation
or sponsoring a Webinar. Ultimately marketing is
about selling and before you can sell consumers
you have to sell your own ideas and inform and
educate people to point out opportunities.
Read
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Tags: Power Point
04/20/10 12:58 PM Filed in:
Social
Media
Marketers have
always been trained to go where there are big
numbers and right now those big numbers are
Facebook (400 million users) and Twitter (100
million users). These users generate close to 500
billion online impressions on each other but a
mere 16% of online consumers generate a grand
total of 80% of these peer-to-peer online
impressions and over 60% of all of these
impressions come from Facebook. If this is a
surprise to you then you better find a way to
improve your marketing intelligence while you
throw out your marketing textbooks.
Read
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Tags: Mass marketing is dead
04/20/10 07:19 AM Filed in:
Marketing
Consumers have
always valued opinions expressed directly to
them. Marketers may spend millions of dollars on
elaborately conceived advertising campaigns, yet
often what really makes up a consumer’s mind is
not only simple but also free: a word-of-mouth
recommendation from a trusted source and that
trusted source time and time again is other
consumers. Read
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Tags: The power of one
There has
been more change in the media world in the last
five years than in the previous
500-Pete Horan,
President Media and Advertising.
We've been
talking to people like they're morons and now
they're punching our light out
-Joseph Jaffe
Co-Author "Join the Conversation" I love these
two quotes because they speak to the radical
shift in marketing that, for some reason,
marketers have failed to notice.
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Tags: Listening
04/17/10 05:10 PM Filed in:
Demographics
In the 10
largest cities, no ethnic or racial group
constitutes a majority. By 2010, white-non
Hispanics will make up 80% of the population aged
65+ but just 54% of Americans under the age of
18. The message to marketers is clear: No single
demographic, or even handful of demographics,
neatly defines the nation or a market.
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Tags: Segmentation
04/14/10 01:32 PM Filed in:
Business of
marketing
This morning I
had to look at my calendar to ensure that it was
still 2010 and that I had not gone back in time.
The comments and questions from people on digital
marketing on LinkedIn and Twitter (#aadigital)
are really scary. They're scary because they are
talking about digital marketing trends that
occurred years ago. It's scary because they are
asking so many basic questions about social media
that any marketer should know. My God, where have
these people been ? Read
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Tags: Clueless
04/14/10 06:25 AM Filed in:
Social
Media
When are people
going to learn that it's not a good way to grab
headlines by issuing a press release with flawed
study ? I'm talking about a study that was done
by Virtue a social media company that found that
the average value of a Facebook fan is about
$3.60. This study is flawed in so many ways that
it actually should send prospects running away
from Virtue because they obviously don't
understand Internet marketing or social
media. Read
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Tags: Brain dead marketers
04/13/10 06:47 AM Filed in:
Social
Media
Twitter is
planning to take an old approach to new
media. Their advertising program, which
Twitter calls Promoted Tweets, will show up
when Twitter users search for keywords that
the advertisers have bought to link to their
ads. Later, Twitter plans to show promoted
posts in the stream of Twitter posts, based
on how relevant they might be to a
particular user. I personally believe this
is the wrong road to go but then Twitter has
had a hell of a time really growing here in
the U.S. Read
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Tags: Twitter
04/10/10 06:28 AM Filed in:
Business of
marketing
Respondents to a
23-country survey largely agreed that store
brands are at least as good as national brands in
many respects. But it's not just that they're
seen as a bargain. Large majorities of respondent
also said store brands are at least the equal of
national brands in "offering products that meet
my needs" (87 percent), "offering products that
are good for the family" (86 percent), "offering
food products that taste good" (81 percent) and
"offering home products that work well" (81
percent). This coming at a time when Wal*Mart
announced plans to lower prices again squeezing
suppliers. Read
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Tags: Wal*Mart
04/08/10 06:33 AM Filed in:
Business of
marketing
Brain dead ! How
else can you explain the fact that most CMO's are
still using outdated metrics to justify social
media programs ? Visits to you website ? Click
throughs ? Irrelevant today in an era of consumer
engagement but this is what happens when way too
many people are ingrained in using old metrics
for new media. Read
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Tags: Brain dead marketers
04/07/10 02:53 PM Filed in:
Social
Media
ROI. I'm sure
that a lot of marketing people are sick and tired
and hearing that phrase but come on, let's be
honest here do marketers really have the luxury
of establishing a Facebook page simply to get
people to click through to their website and hope
they become customers ? Read
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Tags: Analytics
04/03/10 01:36 PM Filed in:
Leadership
I love Seth
Godin's books because they challenge me to think
more like an unconventional marketer. His latest
book Lichpin is so good that I keep a copy on my
desk at all times to remind me of what I need to
do to ensure that I am indispensable and a
marketing Linchpin. Here is a presentation bases
on Seth's book because sooner or later we all
need to chose a path in the road.
Click here to
download Read
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Tags: Linchpin
